altAfter its national workshop on “Reinventing Cultural Administration in Nigeria,” this week, the National Institute for Cultural Orientation (NICO) has concluded plans to organise another 3-day national workshop with the theme “Developing Media Strategies for Organizational Growth in the Culture Sector.”

The media workshop, which is scheduled to hold from 28th-31st October, 2013, at the Merit House, Maitama, Abuja, is expected to draw participants from chairmen and house committee members on information and culture in the various state houses of assembly, honourable commissioners, special advisers, senior special advisers and permanent secretaries for culture and tourism.

Other target participants include, local government chairmen/vice chairmen/political secretaries, executive directors of arts councils/history & culture bureaus, directors, deputy directors and assistant directors of information and culture; chief press secretaries; media/public relations/corporate affairs officers, and top government officials in MDAs at the federal, state and local government levels as well as military and para-military services, cultural attaches of embassies, foreign cultural centres, NGO’s as well as participation from the organized private sector.

The workshop is to enable participants to appreciate the role culture and the media play in the society; promote a better understanding on the place/role of the culture sector in the transformation agenda; enable them to understand the Freedom of Information (FoI) Law as it affects the culture sector; identify effective media strategies for improving the programmes and activities of cultural agencies; enhance participants understanding of the cultural dimension in press and media relations in a developing economy; and improve their core communication competence and create a close national media communication network.

A press statement signed by the acting director, office of the executive secretary, NICO, Mr. Nelson Campbell, indicated that eminent scholars have been selected to discuss the topic, such as, culture and the media in the transformation agenda: an overview; developing media strategies for organizational growth in the culture sector; promoting the transformation agenda: the role of the media in cultural agencies; freedom of information bill and the challenges of information management in the culture sector; the place of media/press relations in repositioning cultural agencies; and developing effective communication skills for organizational media/public relations.

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