The executive secretary of the National Institute for Cultural Orientation (NICO), Dr. Barclays Foubiri Ayakoroma, has said for culture to serve as a framework for development initiatives, key actors in the sector must be versed in media relations as well as develop communication skills for effective service delivery.

Ayakoroma made this known, Tuesday, 29 October, 2013, at the opening ceremony of the 3-day national media workshop on, “repositioning public officers in nigeria for improved productivity,” organized by the Institute with the theme, “Developing media strategies for organizational growth in the culture sector.”

According to him, the workshop was organized as part of the Institute’s efforts in promoting the transformation agenda of the President of the Federal Republic of Nigeria, Dr. Goodluck Ebele Jonathan, which, if keyed into, will reposition various cultural agencies in the country, since they are pivotal to national development.

Further stating that the workshop was designed as a veritable platform for developing media strategies for organizational growth in the culture sector, Ayakoroma stated it had been carefully packaged, “to foster robust interactions between our esteemed participants and experts in the field of culture and media.”

The theme of this workshop, “Developing media strategies for organizational growth in the culture sector,” he said, “had come at a very auspicious time, especially now that it has become imperative for culture and the media to form a driving force in the national development initiatives of the country.”

He also expressed optimism that deliberations from the workshop will increase awareness on media strategies which he maintained will go a long way in equipping the participants and policymakers in the information, culture and tourism sector.alt

Dignitaries present at the workshop were the honourable minister of tourism, culture and national orientation, Chief Edem Duke who was represented by deputy director (Tourism), Dr. Paul Adalikwu, honourable commissioner, ministry of information and culture, Kebbi State, Elder Sani D. Kanya, chairman, house committee on information, arts & culture, Borno State, Hon. Salah Mohammed Banga, director of culture, Kebbi State ministry of information and culture, Alhaji Aliyu Abubakar, and immediate past executive secretary of NICO, Elder J.B. Yusuff, among others.

Caleb Nor
Corporate Affairs Unit
NICO, Abuja.